SEO is the new Yellow Pages and there are many “so called marketing companies” looking to make a fast buck. Here are a few things to watch out for: They will promise the moon, they will inundate you with reports showing you all the benefits of their service. Unfortunately many business owners fail to do their research and just accept this as a job well done. We have software which will generate reports but we tell our clients, don’t focus on reports, focus on your keywords! For instance: We rank #1 for this keyword > “New York City Gardener”
A new client of ours was using a “so called marketing company” and they changed the phone number on his Google Business page, making him think that the calls that they were getting were from his website. So unethical, and they gave him a list of like 400 keywords which they said he would be ranking for. So basically they just tell you what you want to hear. We tell our clients SEO is a marathon and not a sprint! We do see results in the first few months for instance: We were able to get our client > Northwest Petroleum Inc to the top of the second page in a month for “Oil and Gas Investment Companies“. In less than a month! Today is Halloween Oct. 31, 2018. If you read this after November 15th you will notice that they are now 1st page on Google for their targeted keyword.
This article written by a YALE marketing expert is a must read for business’s wanting SEO services. We have noticed many client’s have a misconception about SEO and how it works. This will give you a clear understanding of what to expect from a true SEO agency.
By the way SEO means search engine optimization. People are always asking us this question, how long does SEO take? This depends on many factors such as: How old is your domain name? How many bad reviews do you have? Are there SEO errors on your current website? Was your website created with SEO in mind? Is your competition doing SEO properly? That being said we usually can get solid results in the first couple of months and then continue to move up as we go. We ranked this website #1 on Google for “New York City Gardener” in 6 months & we ranked our own website #1 worldwide for “SEO Web Agency” in 3 years.
*The chart below provides a visual for estimated SEO progress.
*Highly-competitive fields may take longer.
SEO doesn’t work like other advertising options. It’s not “pay to play” like TV, radio, billboards and pay per click campaigns. SEO is a long term strategy that can yield massive returns if done properly. That being said you will see noticeable results in the 1st few months! We like to say, SEO is a marathon, not a sprint. This article written by a marketing expert at YALE university explains how proper SEO works and is a must read for business owners who want to have a better understanding of what to expect from a legitimate SEO agency.